Jan 6 The Unlock
Jan 7 The Make
Jan 8 The Drop
An invitation-led brand × creator experience, independently produced during CES week.
PRIVATE CHANNEL: The right room changes everything. January 6–8, 2027, The Stirling Club, Las Vegas.
ONE CONNECTION
CAN BEGIN A CAMPAIGN.
One connection can begin a campaign.
One filmed moment can travel far beyond the room.
For three days, PRIVATE CHANNEL brings creators, brand leaders, and storytellers into one private address to meet, make, and share while CES is happening.
ONE ADDRESS.
MULTIPLE WAYS TO MAKE AN IMPRESSION.
At The Stirling Club, conversations move between the main room, lounges, content spaces, outdoor areas, and poolside setting. Each space offers a different way to experience a brand, make something worth sharing, or begin a serious conversation.
The Stirling Club
2827 Paradise Road
Las Vegas, Nevada
Stirling Room
Proposed mainstage: founder talks, creator stories, and evening sessions.
Spirits Lounge
Curated executive and creator conversations.
Blue Room
One hospitality touchpoint for scheduled bites, lunch offerings, and evening hors d'oeuvres.
Veranda Room
Filmed conversations with creators, founders, and brand leaders.
Concept VisualizationSports & Entertainment Lounge
Entertainment, gaming, culture, and digital-media activations.
Concept VisualizationPool + Veranda Patio
Opening night, social programming, and evening hospitality — subject to weather.
Proposed uses of each space. Room assignments and branding rights depend on the selected partnership tier — not every sponsor receives rights to every room. Additional environments may include the coffee shop, cigar room, and creator styling space, subject to weather, capacity, and production approval.
INVITATION
CHANGES
THE ROOM.
Creators
Distinct voices across technology, lifestyle, culture, and entertainment.
Brand Leaders
Founders, marketing leaders, product teams, and decision makers.
Storytellers
Selected media, producers, and partners interested in the ideas taking shape during CES week.
Invitations are shaped around relevant goals, not random proximity.
Concept VisualizationTHREE DAYS.
A STORY THAT BUILDS.
The Unlock
Invited first looks, introductions, an opening stage moment, and poolside launch night.
The Make
Creator production, private meetings, live brand collaboration, and PRIVATE CHANNEL LIVE.
The Drop
Final interviews, follow-up conversations, content premieres, and one last night together.
Presented as the experience arc — not a minute-by-minute confirmed schedule.
PUT YOUR BRAND
INTO THE STORY.
Be Experienced
Give people something to try, film, or talk about.
Be in the Room
Host conversations with relevant creators and leaders.
Be on Camera
Create useful, compelling content on site.
Be in Motion
Release approved work while CES is underway.
Every concept starts with one question
WHAT SHOULD A GUEST BE ABLE TO DO WITH YOUR BRAND HERE?
COME WITH
A POINT OF VIEW.
LEAVE WITH
SOMETHING TO SHOW.
- First looks.
- Products worth testing.
- Camera-ready spaces.
- Podcast microphones.
- Creative peers.
- Direct conversations with people who commission work.
Applying does not automatically confirm admission.
CAPTURE HERE. RELEASE DURING CES.
Agree on the concept, brand integration, and deliverables.
Film a scheduled content session on site.
Edit and publish approved content through agreed channels.
Provide content links and available native analytics after the event.
Written production brief: clip quantities, publishing channels, approval rounds, and delivery dates are set before a sponsor signs.
FIND YOUR PLACE
IN THE CHANNEL.
Six distinct ways to own an agreed part of the experience. Only the Presenting Partner receives event-wide "presented by" billing — every other tier may name or brand only its one agreed program, studio, experience, area, or gifting placement.
Complete benefits and commercial terms are available in the PRIVATE CHANNEL Partnership Prospectus. Pricing is shared directly with qualified prospects, not published on this site.
THE PARTNERS
BEHIND THE ROOM.
Alliance Streaming Group
Host & Content Partner
Led by Heather Richmond
Executive Producer & Creative Director
Las Vegas, Nevada
Venue
Venue arrangements, scope, and deliverables are finalized in the partnership agreement.
Be in the room when it starts.
The door is closing
Let's design the part of PRIVATE CHANNEL your brand can own.
Heather Richmond · heather@asgclips.com